Our Businesses


Australia’s trusted bullion dealer since 1974. Deep liquidity and secure storage solutions.Learn More

Australia's trusted choice to buy and securely store cryptocurrency since 2017. Learn More

100% bullion backed tokenised gold and silver bullion. Lowest spreads. Tradable 24/7. Learn More

The Ainslie Bitcoin & Bullion Fund. Learn More

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Our story


Founded in Brisbane in 1974 as the Australian Bullion Company, Ainslie has grown into one of the most respected bullion dealers in Australia. In 1990, we rebranded as Ainslie Bullion Company, continuing our legacy of honest and fair trading. For over 50 years, we've expanded our services, becoming one of Australia's largest bullion dealers and entering the digital assets market. Our commitment to competitive pricing and reliable service has made us a trusted industry leader.

Our large-scale operations enable us to offer great prices and a wide range of bullion and cryptocurrency products, all readily available. We also buy back substantial quantities of both bullion and crypto, with immediate settlement, ensuring flexibility and convenience for our clients.

In 2017, Ainslie became Australia's only Over-The-Counter (OTC) dealer in cryptocurrency, extending our renowned customer service to the digital assets market. This move highlights our dedication to innovation and our goal of providing our clients with a wide range of investment options.

In 2019 Ainslie launched The Gold & Silver Standard (AUS and AGS), our own digital tokens backed by allocated gold and silver bullion already secured, insured and verified in a high-security Australian vault.

With the addition of our new Melbourne store in 2021, Ainslie now brings its unrivalled service and passion for precious metals and crypto to the south coast.